Marketing ROI Calculator
A planning tool, not a promise — model what a few more customers each month could be worth before you spend anything.
Your Custom Marketing ROI Calculator
What could a few more customers each month mean for your business?
Pick your trade to load a BC benchmark, then adjust the numbers to match your business. Watch your estimated return update live.
Benchmark loaded — override any number below with your own.
Typical BC home reno job: $8,000–$18,000 (CHBA BC).
Start conservative and model your own pace — the slider goes to 20.
Accounts for repeat jobs and referrals over time. Set to 1× to count direct revenue only; raise it if your customers typically repeat or refer.
Profit after labour, materials & overhead. Use your actual margin for the most accurate result.
Your plan fee plus any ad budget paid directly to Google/Meta.
Your estimated monthly return
Net gain after marketing
+$22,520
You're covering your full marketing spend and generating net profit at this volume.
How to read this: Revenue = customers × job value × multiplier. Profit = revenue × margin. Net gain = profit − spend. ROI = net gain ÷ spend.
Estimates are for planning purposes only — not a guarantee. Results vary by market, offer, competition, budget, sales process, and execution. Benchmarks sourced from BDC Canada, CHBA BC, CFIB, and IBISWorld Canada (2023–2024). All figures CAD.