Pricing Comparison & ROI Calculator – Kim Lovino Marketing
Compare Plans

Everything You Get,
Side by Side

All four packages laid out clearly so you can choose exactly what your business needs right now.

Starter $100 / mo Growth $500 / mo Pro $1,000 / mo Most Popular Elite $1,500 / mo
Foundation
Website hosting & maintenance
Monthly report & analytics
Local search & leads
Search engine optimization (SEO)
Google Business Profile management
Missed call text-back automation
Social media
Posts per month 12 posts 12 posts
Photo & video editing
Caption, hashtags & scheduling
Paid advertising
Google Ads management
Social media ads management
Custom landing pages
Call tracking
Recommended ad budget (billed separately) $500–$1,000/mo
AI & automation
AI chatbot (trained on your business) Elite Only
24/7 lead capture & call booking
Reporting depth
Website traffic & visitor behaviour
SEO rankings & keyword tracking
Social media performance
Full-funnel: ads, chatbot & lead tracking
Monthly fee (CAD + applicable tax) $100 $500 $1,000 $1,500
One-time setup fee $1,000 one-time — covers website build, social media accounts & Google Business Profile setup

What's Included

Every Service,
Explained

Here's exactly what each service does and how it helps your home service business grow.

Website Hosting & Maintenance

All Packages

Your website lives on a secure, fast server and is kept updated, backed up, and monitored so it's always online and performing its best. Includes software updates, security patches, and technical fixes.

A professional, always-on website builds trust with customers searching for your services online.

Monthly Report & Analytics

All Packages

Every month you receive a clear, plain-English report covering your website traffic, where visitors come from, how they behave on your site, and how your marketing is performing — no jargon, just results.

Know exactly what's working so you can make smart decisions about your marketing spend.

Search Engine Optimization (SEO)

Growth, Pro & Elite

Optimizes your website so it ranks higher on Google when local customers search for services like "plumber near me" or "renovation contractor in [your city]." Includes keyword research, on-page optimization, and local SEO (Google Business Profile).

More organic visibility means more calls and quote requests — without paying per click.

Automation: Missed Call Text-Back

Growth, Pro & Elite

When a potential customer calls and you can't answer, the system automatically sends them a personalized text message within seconds — keeping them engaged and giving them a way to book or get info right away.

Stop losing leads to competitors just because you were on a job site and couldn't pick up.

Social Media Management

Pro & Elite

12 professionally edited and published social media posts per month, showcasing your completed projects and expertise. You send raw photos and videos from your job sites — editing, captions, hashtags, and scheduling are all handled for you.

A consistent social presence builds brand trust, generates referrals, and keeps you top of mind with local homeowners.

Google Ads & Social Media Ads

Elite

Full end-to-end management of your paid ad campaigns on Google and social platforms: strategy, ad creation, custom landing pages, and call tracking. A recommended ad budget of $500–$1,000/month (paid directly to Google/Meta) is separate from the management fee.

Get in front of local customers who are actively searching for your services right now — fast, measurable results.

AI Chatbot

Elite Only

A custom AI chatbot trained specifically on your business — your services, service area, pricing, and FAQs. It lives on your website and handles customer questions, qualifies leads, and helps visitors book a call or request a quote, 24 hours a day, 7 days a week.

Never lose a lead to an unanswered question at midnight — your chatbot closes the gap between a visitor and a booked job.

Investment Calculator

What Could Marketing
Return for Your Business?

Plug in your trade, your typical job value, and how many new customers you'd realistically gain. The calculator shows your estimated net gain and ROI.

Step 1 — Select your plan

Step 2 — Your business numbers

Industry benchmark loaded — override with your own numbers below.
$0
This is the typical revenue from a single job or project.
4
Conservative estimate for a well-run local campaign in BC. Most trades businesses see 2–8 new leads/month in the first 6 months.
1.4×
Each customer brings repeat work + referrals over time. Industry average is 1.3–1.8×. Leave at 1× if you only want to count direct revenue.
35%
Profit after labour, materials & overhead. Typical trades range: 25–45%. Use your actual margin for the most accurate result.
$0
Paid directly to Google / Meta — separate from the plan fee. Required for Elite ad management.

Your estimated monthly return

New customers
4
per month
Total marketing spend
$1,000
plan + ad budget
Gross revenue added
$0
before margin
Gross profit added
$0
after your margin
Net gain after marketing
$0
profit minus spend
Return on investment
every $1 → $X back
Breakeven — need 0 customers/mo
Adjust sliders to see your breakeven point.
Annual marketing spend
$0
Annual gross profit added
$0
Annual net gain
$0
How to read these numbers
Gross revenue added = new customers × avg job value × repeat/referral multiplier. This is the total revenue generated.
Gross profit added = gross revenue × your margin. This is what actually flows to your bottom line before subtracting marketing costs.
Net gain = gross profit minus your total monthly marketing spend. Positive = you're ahead. Negative = not enough volume yet.
ROI = net gain ÷ marketing investment. A 3× ROI means every $1 spent returns $3 in net profit.
SEO results compound over 3–6 months. Year-two returns are typically 2–3× higher than month one as rankings build.

All figures in CAD. Industry benchmarks sourced from CHBA BC, IBISWorld Canada, and trade associations (2023–2024 estimates).
This calculator provides estimates only. Actual results depend on market conditions, competition, and campaign execution. Taxes not included.

kim lovino web designer

Why Businesses Work With Me

There are plenty of web designers and marketing agencies out there. Here's what makes working with me fundamentally different — and why my clients stay.

I'm Your Neighbour, Not a Distant Agency

I live and work right here in Maple Ridge. I understand the local market, I know the community, and I'm invested in seeing local businesses thrive. When you work with me, you get a dedicated local partner who knows your customers — not a faceless agency in another city sending generic reports.

I Build Websites That Generate Leads — Not Just Look Pretty

Any designer can make a pretty website. I build websites that actually work — engineered to convert visitors into leads and leads into customers. Every design decision is backed by conversion data and proven marketing psychology. Your website won't just look professional; it will be your most productive employee.

Data-Driven Decisions, Not Guesswork

I don't rely on hunches or trends. Every strategy I implement is based on real data — your traffic patterns, conversion metrics, and customer behavior. I track everything, test constantly, and optimize relentlessly so your marketing budget generates maximum return. You'll always know exactly what's working and why.

Personalized Strategy, Never Cookie-Cutter

Your business is unique, and your marketing should be too. I don't sell one-size-fits-all packages. I take the time to understand your business, your customers, your goals, and your competition — then build a custom strategy designed specifically for your success. No templates. No shortcuts.

Full-Service Marketing Under One Roof

From web design to SEO to social media to Google Ads — I handle your entire online presence so everything works together seamlessly. No more juggling multiple vendors, getting conflicting advice, or dealing with finger-pointing when something isn't working. One partner. One strategy. Real results.

You'll Actually Understand What I'm Doing

I believe in transparency. I explain everything in plain English — no confusing jargon, no smoke and mirrors. You'll always know exactly what I'm doing, why I'm doing it, and what results it's generating. Monthly reports, regular check-ins, and an open line of communication — always.

TESTIMONIALS

What Other Business Owners Are Saying

Don't just take my word for it. Here's what real local business owners have to say about working with me and the results they've experienced.

FREQUENTLY ASKED QUESTIONS

Questions? I've Got Answers.

Here are the questions I hear most often from Maple Ridge business owners.

If yours isn't here, just reach out — I'm happy to chat.

How much does a new website cost?

Every project is different, so I provide custom quotes based on your specific needs and goals. I offer solutions for every budget level, from simple lead-generating websites to comprehensive marketing systems. The best way to get an accurate quote is to book a free discovery call — I'll assess your needs and provide a transparent proposal with no hidden fees. I believe in honest pricing and will never surprise you with unexpected costs.

How long does it take to build a website?

Most websites are completed within 2-4 weeks from the time we finalize the strategy and content. More complex projects with custom functionality may take 4-6 weeks. I'll give you a clear timeline upfront and keep you updated at every stage. I respect your time and mine — no projects that drag on for months with no end in sight.

I already have a website — can you improve it?

Absolutely. Many of my clients come to me with existing websites that aren't performing. I'll audit your current site, identify what's holding it back, and either optimize what you have or recommend a rebuild if that's the better investment. Sometimes small strategic changes — like improving your calls-to-action, speeding up load times, or optimizing for mobile — can dramatically improve results without starting from scratch.

How is working with you different from hiring a big agency?

When you work with me, you get direct access to the person doing the work — not an account manager who relays messages to a junior designer you'll never meet. I'm more agile, more responsive, and more personally invested in your results. Plus, you're not paying for fancy office overhead, office ping-pong tables, or layers of management — your budget goes directly toward growing your business. You get big-agency expertise with small-business care.

Do I need to sign a long-term contract?

I don't believe in locking clients into contracts they don't want. For ongoing services like SEO and social media management, I typically work on month-to-month agreements. You stay because of results, not because of a contract. That said, SEO and marketing are long-term strategies — I'll be upfront about realistic timelines so you can make an informed decision. My confidence is in my results, not in legal fine print.

How do you measure success?

Everything I do is measurable. I track website traffic, lead volume, conversion rates, search rankings, ad performance, and ultimately — the number of new customers your marketing generates. You'll receive regular reports in plain English that show exactly what's working and where your investment is going. No vanity metrics, no confusing dashboards — just clear numbers that tie directly to your business growth.

What if I've been burned by a marketing company before?

You're not alone — it's one of the most common things I hear from Maple Ridge business owners. That's exactly why I operate the way I do: transparent communication, measurable results, no long-term contracts, and a satisfaction guarantee. I'll earn your trust with results, not promises. Start with a free consultation — you'll see the difference in that very first conversation. I'm happy to show you examples of real results I've achieved for other local businesses.

What if I only need one service, like just SEO or just a website?

That's perfectly fine. While I offer comprehensive marketing services, many clients start with just one service and expand as they see results. I'll never push you to buy something you don't need. During our free consultation, I'll honestly assess your situation and recommend only what will make the biggest impact for your business right now. No upselling, no pressure.

How soon will I see results?

It depends on the service. A new website can start generating leads immediately upon launch. Google Ads can produce results within days. The missed call text back system works from day one. SEO typically takes 3-6 months to show significant results, but the long-term payoff is substantial and compounds over time. I'll set realistic expectations upfront so you always know what to expect and when. No false promises — just honest timelines.

Do you work with businesses outside Maple Ridge?

Yes! While I specialize in Maple Ridge and the Lower Mainland, I work with businesses throughout BC and across Canada. My local expertise is a bonus for nearby businesses, but my marketing strategies and web design skills deliver results regardless of location. Whether you're in Pitt Meadows, Langley, Coquitlam, or anywhere else — I'd love to help you grow.

My 100% Satisfaction Promise to You

I stand behind every project with my personal guarantee. If you're not completely satisfied with your new website within 30 days of launch, I'll make revisions until you are — at no additional cost. I'm not happy until you're happy, and I'm not done until your website is performing the way we agreed it would.

For ongoing marketing services, you're never locked in. If at any point you feel the results don't justify the investment, you can cancel with 30 days' notice. I believe the quality of my work should keep you as a client — not a contract. That's a promise I'm proud to make because I know my work delivers.

GET STARTED NOW

I Only Take On a Limited Number

of New Clients Each Month

You’ve seen the pricing, the scope, and the projected return.

The next step is a short confirmation call to make sure we’re aligned before we start.


This call is not a sales pitch.


It’s a final working session where we:

  • Confirm the right package for your goals
  • Lock in timelines and priorities
  • Answer any remaining questions
  • Decide if we’re a good long‑term fit


If everything looks good, we move forward.


Only Limited Spots Each Month

GET STARTED

Ready to Grow Your Business?

This is a 15-30‑minute call to finalize details and confirm whether we’re partnering together.

I only take on a limited number of active clients at one time, so this step helps ensure I can give your business the attention it deserves.

Before You Book

To respect both of our time, this next call is best if:


  • You’re actively looking to improve your website and online marketing
  • You’re comfortable with the investment required for the package selected
  • You’re ready to make a decision after this conversation


If that sounds like you, go ahead and book — I’m looking forward to working through the details together.

What to Expect on This Call:

  • Final review of your selected package
  • Discussion of your timeline and start date
  • Confirmation of goals, expectations, and deliverables
  • Clear next steps if we proceed